Lubica Misevski

Lubica Misevski is the Owner and Chief Toyologist of Kidzinc, a company that provides educational toys to children including books, toys, games, puzzles and interactive play


Chief Toyologist at Kidzinc

My job is fun and games. Literally! I am the Owner and Chief Toyologist of Kidzinc – a company that provides educational toys for children to parents, schools and professionals working with children. We search the globe and sell the best STEM toys there are, to help develop the mind, body and spirit of children and equip them with the skills they need for the future.

As a qualified mathematician, I never thought I would have ended up in the toy business. But now I can see how my education and career path has led me to be where I am today.

After studying a Maths degree (Honours) at University, I landed my first role as an Analyst in Finance. I worked in the Business Analyst and Project Management space for many years, before moving into Consulting. I loved Consulting, because I was able to consolidate all the skills and knowledge I used in the early parts of my career to make improvements to businesses through processes, people and technology. After starting a family, things changed a bit for me.

When I knew I was having a baby, I started to research information around child development and early learning. I discovered that the toys, books and environment babies are exposed to have a big impact on brain development. Research shows that developing spatial skills through play helps to develop a child’s mathematical ability. When I found this out, I wanted to share it with as many people as possible and that’s when Kidzinc was born.

Kidzinc is not just a business to me it’s a cause. Kidzinc is dedicated to developing children to their fullest potential, through toys, games, books, puzzles and interactive play. Maths plays a big part in my work. I use my mathematical and analytical skills to select products, identifying trends in the market, forecasting inventory and managing business finances.

I’ve come a long way from studying a maths degree at University many years ago. It’s incredible where your career can take you when you follow your passion.

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